Corporate Identity Creative Brief
Who are we:
-Beyond Brokerage consults and supports its clients to choose the best medical Insurance products through innovative tools and channels creating a healthy medical scheme while delivering a passionate after sales service.
Mission
Changing the way medical Insurance services are promoted and delivered through providing Insurance companies and clients with reliable, facts-driven and passionate services and solutions.
Vision:
Positioning Beyond Brokerage as the expert in Insurance, healthcare, and technology to become the first organization to transform how those three industries interface together.
Goals:
- Reflecting a professional and a solid corporate image.
- Become an icon of innovation.
- Position Beyond Brokerage as the expert in Healthcare, Technology, and Insurance.
Innovation, Passion, Facts- driven analysis& consultations and a reliable service are the main pillars of Beyond Brokerage Culture
The Strategy:
Beyond Brokerage, the strategy will be an extension to its stated BrandCore.
The Audience
EVERYBODY
Corporate, adults, workers, moms, dads, families
WHY?
As we are spreading the Medical Insurance awareness among corporate and individuals clients
Beyond Brokerage Corporate Identity Deliverables
LOGO DESIGN:
The objective of the logo is to leave an impression of an elegant, innovative and passionate corporate reflecting our classy image with no need to describe the industry we are working in.
STATIONERY DESIGN Letter Heads, Envelopes, Business Cards, and Folders:
For all the deliverables other than the logo, we would like to get more creative with the designs and materials to reflect our innovative and unique approach.
POWERPOINT PRESENTATION Template Design:
We need the template including the fonts, typography, and themes to be used across different types of slides.
BRAND Communication Guidelines:
We plan to have an online presence and all our online ads, posters and website must have the same identity as the presentation. We need a document that other web designers can follow.
GIVEAWAYS
Our job involves meetings with several clients and it would be great to leave something to remind them of our brand identity, goals, vision and mission
